Surer is a cloud-based insurtech platform with a digital ecosystem of intermediaries and insurers.
We provide tech solutions to help orchestrate the network in the insurance industry, supercharging the workflows and processes of insurance intermediaries while driving efficiency of recruitment and product distribution for insurers.
Helping the insurance industry be Surer
The vision of Surer is to be a fully connected platform that can facilitate a ‘triple-win’ situation where policyholders can be better served because of a supercharged, tech-enabled intermediary force who can now advise better which ultimately means a more efficient distribution channel for insurers.
Our mission revolutionise traditional methods by harnessing the power of technology to solve sales, workflow, process and distribution pain points for both the intermediary and the insurer.
Insurance is essential – it provides the means unforeseen catastrophes are lessened, and so, become repairable. Intermediaries are the keystone of this industry and provides the bridge between the policyholder and the insurer. We believe technology can be leveraged to supercharge and digitally evolve their roles which will ultimately drive wins for all three parties.
The Surer people
The team that makes the dream work
Key milestones we have achieved.
May 2020: Certified by the Singapore Fintech Association
Surer is certified by the Singapore FinTech Association as an Insurtech service provider.
This certification also acts as a benchmark set by MAS (Monetary Authority of Singapore) for FinTech companies to be eligible for MAS grants and support, amongst other things.
Jul 2020: Joins Antler in its SG5 Cohort
Surer joined Antler, the world’s largest early-stage VC and investment platform, in its SG5 Cohort. Surer has since gotten pre-seed funding from Antler.
September 2020: Officially launched
As at September 2020, Surer was officially launched and have seen strong traction with over 300 intermediary signups and demo requests, more than 1,000 proposals sent and over S$1,000,000 in gross written premiums transacted on Surer.
May 2021: Top 3 Insurtech of the Year
Surer has been nominated as 1 of 3 finalists for ‘Insurtech of the Year’ in the ‘6th Asia Trusted Life Agents & Advisers Award’!
June 2021: Launched first-of-its-kind Instant Quote Marketplace
Surer launched the first-of-its-kind Instant Quote Marketplace built specifically for intermediaries to connect faster with insurers and ultimately, for both parties to provide better and faster service to the end policyholder.
July 2021: Approved by MAS to be on its DAG General Solutions List
Surer was officially included as a solution in MAS’ ‘Digital Acceleration Grant – General Insurance and Life Insurance Agencies of Licensed Financial Advisers or Licensed Life Insurers’ General Solutions list. Solutions in the list are recognised to contribute to improvements in productivity, efficiency, risk management, operational resilience, or customer service for insurance intermediaries.
October 2021: Raised US$1M in seed round
Surer raised US$1M in its seed round of funding from Norwegian private investment company Kistefos, global specialist insurer Markel Corporation through its insurtech investing arm, Markel Digital Investments, and an angel investor. Antler, a global early-stage venture capital firm, also invested in Surer in an earlier round.
11 November 2021: Surer wins at Singapore FinTech Festival Global FinTech Awards 2021
The SFF Global FinTech Awards represents the industry’s highest accolade for FinTech innovation and seeks to recognise FinTech initiatives which have helped create new growth opportunities, transform industry practices and promoted financial inclusion.
16 November 2021: Partners with FWD Singapore to launch a bespoke maid insurance plan
Surer partners with leading digital insurer FWD Singapore that will see both companies jointly offer a bespoke maid insurance plan that allows customers to pick and choose from a list of 10 product features based on their needs.
17 November 2021: Surer named as one of the Insurance Business Asia Top Insurance Innovators of 2021
The 5-Star Insurance Innovators 2021 award is organised by Insurance Business Asia and recognises companies that are breaking boundaries to move the insurance industry forward — whether it is by introducing new tech or innovative distribution strategy.
January 2022: Surer wins at Annual Global Business Outlook Awards 2021
Emerged winners for the category of Fastest Growing New Cloud Based Insurtech Platform – Singapore 2021 at the Annual Global Business Outlook Awards 2021. Global Business Outlook Awards seeks to recognise and reward excellence in businesses around the world.
8 February 2022: Surer wins Insurance Business Asia Five Star Technology Award
Surer was named as a winner at the Insurance Business Asia Five Star Technology Award. Winners were selected for their advanced tech solutions that fosters a culture of innovation and provides a solution that is unique from what is in the market.
9 February 2022: Surer wins Most Innovative Cloud Based Insurtech Platform Award
Surer was named as a winner of the Most Innovative Cloud Based Insurtech Platform – Singapore award organised by Cosmopolitan The Daily aimed at recognising and rewarding innovation, creativity and the drive to create value.
24 February 2022: APAC Insider Singapore Business Awards – InsurTech Firm of the Year 2022 award winner!
Surer achieved the Singapore Business Awards – InsurTech Firm of the Year 2022 Award organised by APAC Insider, a publication that explores business strategy, emerging trends and growth. At APAC Insider, their approach reflects the innovative, dedicated and results-focused culture that has seen the Asia Pacific region become home to some of the most prominent industry-leading businesses in the world.
1 March 2022: Tripartite partnership with Markel International and a regional broker to offer Accountants Professional Indemnity Insurance
In a partnership between Surer, Markel and Windward Insurance Brokers, insurance intermediaries and accountants now have access to Markel’s Accountants Professional Indemnity Insurance through Windward Insurance Brokers via insurtech platform Surer.
25 April 2022: Surer releases new and improved version
Surer released a new and improved version of its platform that further tackles the top pain points of insurers and insurance intermediaries, driving greater efficiency in their workflow with each other.
23 May 2022: Surer named as finalists of The World’s Digital Insurance Awards
Surer was named as finalist of The World’s Digital Insurance Awards for the category, InsurTech Innovation Awards, for the Asia Pacific region! The InsurTech Innovation Awards are for InsurTechs in any category (value chain innovations or new digital business models).
28 June 2022: Surer selected as tech partner of choice by leading independent financial adviser firm PromiseLand
Leading independent financial adviser firm PromiseLand selects Surer as technology partner to boost efficiency of services to its clients. All of PromiseLand’s 200 advisers and planners will leverage Surer’s technology to serve their clients’ insurance needs with increased speed, efficiency and options.
4 August 2022: Surer wins 2 awards at the Insurance Asia Awards 2022
Surer won two awards – Insurtech Start-up of the Year (Singapore) and Insurtech Initiative of the Year (Singapore) – at the Insurance Asia Awards 2022. The awards were held in recognition of organisations’ conscious efforts in helping the insurance industry pick up, Insurance Asia has honoured around 100 companies across the Asia Pacific at this year’s Insurance Asia Awards.