Founded in 2020, Surer is a cloud-based insurtech platform with a digital ecosystem of intermediaries and insurers. We provide tech solutions to help orchestrate the network in the insurance industry enabling intermediaries to close faster and insurers to distribute their products better.
GETTING THE INSURANCE INDUSTRY TO BE SURER
To be a fully connected platform that facilitates a ‘triple-win’ situation – policyholders can be better served by intermediaries who are enabled by tech to advise better and be a supercharged distribution channel for insurers.
Our mission is to revolutionise traditional methods by through innovation and harnessing the power of technology to solve sales, workflow, process and distribution pain points for both the intermediary and the insurer.
Intermediaries are the keystone of the industry and provides the bridge between the policyholder and the insurer. We believe technology can be leveraged to digitally evolve their roles which will ultimately drive wins for all three parties.
Founded by Derren, Gordon and Renfred and joined by CTO, Meiyuan, the leadership team have held positions that were crucial to the growth of the business in unicorns like PropertyGuru and Carousell, successfully founded and exit-ed from a VendTech startup, while also having successful careers in major companies like SPH, Ascentis, AIG, MSIG and QBE. One of us is even an Asian Games Gold Medalist!
With strong background in software engineering, business development and customer success operations, the team that makes the dream work comprises of Elijah and Lukas (the developers who bring the product to life), Bronson (the BD with a big smile and a bigger heart), Chery (the lady obsessed with the success of our users) and Candy (our UI/UX designer and the voice of our users)!
TRUSTED BY GREAT INSURER PARTNERS
OUR KEY MILESTONES
August: Surer winners of InsurTech Platform of the Year 2023 – South East Asia Award at the Wealth and Finance International FinTech Awards 2023
In its seventh year, the Wealth and Finance International FinTech awards programme persists to showcase businesses and individuals who are revolutionising the world of financial technology. Winners each bring something unique to the table. With their razor-sharp focus, they are shaping the industry and, therefore, the future of FinTech.
August: Surer and AEAS signs MOU to provide Employment Agencies better access to appropriate insurance plans for their customers through digitalisation
An MOU was signed between Surer and the Association of Employment Agencies (Singapore) [AEA(S)] to affirm the partnership between both parties to enable all Employment Agencies who are members of AEAS to have digital access to appropriate insurance plans for their customers, thereby enhancing service quality, employer satisfaction, and worker protection within the industry.
July: Surer wins Insurtech Start-up of the Year – Singapore Award at the Insurance Asia Awards 2023
The awards recognises insurance companies that managed to provide quality offerings to customers whilst also making a significant impact in the industry.
July 2023: Surer partners with DirectAsia to allow intermediaries access to its highly customisable car insurance product
The partnership sees both companies work on an integration to marry Surer’s technology with DirectAsia’s highly customisable car insurance product.
June: Surer partners with Etiqa to expand digital capabilities to help intermediaries distribute its Motor insurance products better
The partnership sees Surer integrate its platform with Etiqa’s Motor insurance products, giving insurance intermediaries a fully digital process to distribute them.
May: Surer makes it to the list of top 50 insurtechs in APAC in the InsureTech Connect Forward50 report
The Forward50 report, from InsureTech Connect and Sønr Global is an index of incredibly exciting early-stage insurtechs which are making waves across the APAC region. It’s been curated using a combination of Sønr’s data and proprietary ML technology, as well as a judging panel consisting of some of the region’s leading industry figures.
May: Surer wins the award for Most Innovative New Insurtech Platform – Singapore 2023 at the 11th Annual International Finance Awards 2023
International Finance Awards recognises industry talent, leadership skills, industry net worth and capability on an international platform. After careful consideration of nominations by a qualified research team, winners are declared on the strength of their application and past accomplishments.
April: Surer wins the World Future Awards – Best insurance tech solutions platform for 2023
The objective of the awards is to recognise the best products, software, and services that will transform the global economy and define the landscape of the future.
April: Surer obtains the CSA Cyber Essentials mark
The Cyber Essentials mark is a cybersecurity certification for organisations and aims to enable them to prioritise the cybersecurity measures needed to safeguard their systems and operations from common cyber-attacks. It also serves to recognise the organisations that have put in place good cyber hygiene measures.
March: Surer releases feature that allows insurance intermediaries to build and launch their websites within minutes
The Personal Website Builder is Surer’s biggest feature release yet and allows insurance intermediaries to build and launch their personal websites within minutes. Insurance intermediaries can showcase their professional profile, achievements and most importantly, the insurance products that they distribute.
March: Surer partners with Zurich Insurance to provide quicker and easier access to its Marine Cargo product
The partnership sees Surer integrate its platform with Zurich Singapore’s fully digital proposition, Zurich Swift Marine Cargo, allowing brokers and intermediaries an easier and quicker way to manage their Marine Cargo insurance business.
March: Surer wins InsurTech Platform of the Year – Asia award at the Singapore Business Awards
Surer wins the Insurtech Platform of the Year – Asia award at the Singapore Business Awards organised by APAC Insider. The awards aims to showcase companies to celebrate and commemorate their achievements within their areas of expertise and niche markets.
February: Surer named winner of the award for Best Insurtech Platform (Singapore) organised by Cosmopolitan The Daily
Surer was named as a winner of the award for Best Insurtech Platform (Singapore) organised by Cosmopolitan The Daily. The awards aims at recognising and rewarding innovation, creativity and the drive to create value.
November: Surer named as 1 of 12 Top Insurance Innovators of 2022
The 5-Star Insurance Innovators 2022 award is organised by Insurance Business Asia and recognises companies who have demonstrated meaningful innovation through new technologies or revolutionary business strategies.
August: Surer partners Delta Underwriting to better serve the cyber and tech insurance space for SMEs
Cyber, Technology Liability, Professional Indemnity and Directors & Officers Liability insurance are in huge demand amongst SMEs, but access to such products by intermediaries is limited and cumbersome. Surer partners with specialist underwriting firm – Delta Underwriting, to better serve this demand.
August: Surer wins 2 awards at the Insurance Asia Awards 2022
Surer won two awards – Insurtech Start-up of the Year (Singapore) and Insurtech Initiative of the Year (Singapore) – at the Insurance Asia Awards 2022. The awards were held in recognition of organisations’ conscious efforts in helping the insurance industry pick up, Insurance Asia has honoured around 100 companies across the Asia Pacific at this year’s Insurance Asia Awards.
June: Surer selected as tech partner of choice by leading independent financial adviser firm PromiseLand
Leading independent financial adviser firm PromiseLand selects Surer as technology partner to boost efficiency of services to its clients. All of PromiseLand’s 200 advisers and planners will leverage Surer’s technology to serve their clients’ insurance needs with increased speed, efficiency and options.
May: Surer named as finalists of The World’s Digital Insurance Awards
Surer was named as finalist of The World’s Digital Insurance Awards for the category, InsurTech Innovation Awards, for the Asia Pacific region! The InsurTech Innovation Awards are for InsurTechs in any category (value chain innovations or new digital business models).
April: Surer releases new and improved version
Surer released a new and improved version of its platform that further tackles the top pain points of insurers and insurance intermediaries, driving greater efficiency in their workflow with each other.
March: Tripartite partnership with Markel International and a regional broker to offer Accountants Professional Indemnity Insurance
In a partnership between Surer, Markel and Windward Insurance Brokers, insurance intermediaries and accountants now have access to Markel’s Accountants Professional Indemnity Insurance through Windward Insurance Brokers via insurtech platform Surer.
February: APAC Insider Singapore Business Awards – InsurTech Firm of the Year 2022 award winner!
Surer achieved the Singapore Business Awards – InsurTech Firm of the Year 2022 Award organised by APAC Insider, a publication that explores business strategy, emerging trends and growth. At APAC Insider, their approach reflects the innovative, dedicated and results-focused culture that has seen the Asia Pacific region become home to some of the most prominent industry-leading businesses in the world.
February: Surer wins Most Innovative Cloud Based Insurtech Platform Award
Surer was named as a winner of the Most Innovative Cloud Based Insurtech Platform – Singapore award organised by Cosmopolitan The Daily aimed at recognising and rewarding innovation, creativity and the drive to create value.
February: Surer wins Insurance Business Asia Five Star Technology Award
Surer was named as a winner at the Insurance Business Asia Five Star Technology Award. Winners were selected for their advanced tech solutions that fosters a culture of innovation and provides a solution that is unique from what is in the market.
January: Surer wins at Annual Global Business Outlook Awards 2021
Emerged winners for the category of Fastest Growing New Cloud Based Insurtech Platform – Singapore 2021 at the Annual Global Business Outlook Awards 2021. Global Business Outlook Awards seeks to recognise and reward excellence in businesses around the world.
November: Surer named as one of the Insurance Business Asia Top Insurance Innovators of 2021
The 5-Star Insurance Innovators 2021 award is organised by Insurance Business Asia and recognises companies that are breaking boundaries to move the insurance industry forward — whether it is by introducing new tech or innovative distribution strategy.
November: Partners with FWD Singapore to launch a bespoke maid insurance plan
Surer partners with leading digital insurer FWD Singapore that will see both companies jointly offer a bespoke maid insurance plan that allows customers to pick and choose from a list of 10 product features based on their needs.
November: Surer wins at Singapore FinTech Festival Global FinTech Awards 2021
The SFF Global FinTech Awards represents the industry’s highest accolade for FinTech innovation and seeks to recognise FinTech initiatives which have helped create new growth opportunities, transform industry practices and promoted financial inclusion.
October: Raised US$1M in seed round
Surer raised US$1M in its seed round of funding from Norwegian private investment company Kistefos, global specialist insurer Markel Corporation through its insurtech investing arm, Markel Digital Investments, and an angel investor. Antler, a global early-stage venture capital firm, also invested in Surer in an earlier round.
July: Approved by MAS to be on its DAG General Solutions List
Surer was officially included as a solution in MAS’ ‘Digital Acceleration Grant – General Insurance and Life Insurance Agencies of Licensed Financial Advisers or Licensed Life Insurers’ General Solutions list. Solutions in the list are recognised to contribute to improvements in productivity, efficiency, risk management, operational resilience, or customer service for insurance intermediaries.
June: Soft-launched first-of-its-kind Instant Quote Marketplace
Surer launched the first-of-its-kind Instant Quote Marketplace built specifically for intermediaries to connect faster with insurers and ultimately, for both parties to provide better and faster service to the end policyholder.
May: Top 3 Insurtech of the Year
Surer has been nominated as 1 of 3 finalists for ‘Insurtech of the Year’ in the ‘6th Asia Trusted Life Agents & Advisers Award’!
April: Partners of Singapore Insurance Institute
Insurance intermediaries who attend the full duration of Surer’s monthly webinar will be provided a certificate of attendance by Singapore Insurance Institute (SII) for 2-CPD hours eligibility!
September: Officially launched
As at September, Surer was officially launched and have seen strong traction with over 300 intermediary signups and demo requests, more than 1,000 proposals sent and over S$1,000,000 in gross written premiums transacted on Surer.
July: Joins Antler in its SG5 Cohort
Surer joined Antler, the world’s largest early-stage VC and investment platform, in its SG5 Cohort. Surer has since gotten pre-seed funding from Antler.
May: Certified by the Singapore Fintech Association
Surer is certified by the Singapore FinTech Association as an Insurtech service provider. This certification also acts as a benchmark set by MAS (Monetary Authority of Singapore) for FinTech companies to be eligible for MAS grants and support, amongst other things.
AWARD WINNING INSURTECH
Surer holds a CSA Cyber Essentials mark. The Cyber Essentials mark is a cybersecurity certification for organisations and aims to enable them to prioritise the cybersecurity measures needed to safeguard their systems and operations
Winner of the ‘Partners of Fintech’ award at the Singapore FinTech Festival Global FinTech Awards 2021. The SFF Global FinTech Awards represents the industry’s highest accolade for FinTech innovation
Insurance Business Asia 5-Star Insurance Innovators award winners for 2021 and 2022. Organised by Insurance Business Asia, the award recognises companies that are breaking boundaries to move the insurance industry forward