Turning “Now’s Not a Good Time” into “Where Do I Sign?”

[This article was generated by ChatGPT and has been edited by the Surer team for clarity, readability and context.]

Every insurance intermediary has heard it before—the classic, “Now’s not a good time to buy.” It’s the polite (or not-so-polite) way of saying, “I’m not convinced yet.”

But here’s the kicker: 60% of customers say “no” four times before they say “yes” (while most salespeople give up after the second try!).

So, instead of waving goodbye to a potential deal, let’s explore some data-backed strategies to turn hesitation into a handshake.

Objection #1: “I’m too busy to think about this now.”

Translation: “I don’t see this as a priority.”

🚀 Stat attack: The average person gets 121 emails per day and is bombarded with decisions, making it easy for insurance to slip down the to-do list.

💡 Pro tip: Frame your pitch as a time-saver rather than a time commitment. For example: “I totally get it! That’s why I’ve streamlined the process—it’ll take just 10 minutes now to save you hours of worry later.”

Objection #2: “The economy is uncertain; I’d rather wait.”

Translation: “I’m worried about my finances.”

📉 Stat attack: According to a recent survey, 42% of Singaporeans are concerned about financial stability, yet 70% admit they don’t have sufficient insurance coverage.

💡 Pro tip: Shift the focus from cost to risk mitigation. Try: “I completely understand. That’s actually why now is the best time to ensure financial protection—so you don’t have to dip into savings if the unexpected happens.”

Objection #3: “I already have insurance.”

Translation: “Convince me why I need more.”

📊 Stat attack: A whopping 80% of policyholders are underinsured, meaning their existing plans don’t fully cover their needs.

💡 Pro tip: Offer a free coverage review and highlight any gaps. Say: “That’s great! Let’s do a quick check to ensure your coverage still meets your needs—no obligations, just peace of mind.”

Objection #4: “Let me think about it.”

Translation: “I’m stalling.”

🕰️ Stat attack: Studies show that 50% of prospects never follow up after a delay—but 80% of sales require at least five follow-ups to close.

💡 Pro tip: Set a follow-up timeline without being pushy. Try: “Of course! How about I check back in three days? That way, I can also send over a couple of real-life case studies that might help your decision.”

Final Thoughts

Objections aren’t rejections—they’re opportunities to educate, build trust, and refine your pitch. With the right approach, even the most hesitant prospect can turn into a loyal client.

So the next time you hear “Now’s not a good time,” smile, stay calm, and remember: The best salespeople don’t take “no” personally—they take it as a challenge! 🚀