Storytelling Over Selling – Explaining Insurance Like Netflix, Not a Textbook

[This article was generated by ChatGPT and has been edited by the Surer team for clarity, readability and context.]

Ever sat through a presentation so dry you started mentally planning dinner? That’s how clients feel when agents rattle off policy terms without context. The cure? Storytelling.

Why Stories Work

Stories light up the brain. Neuroscience shows they engage more regions of the brain than raw data. That’s why Netflix binges feel addictive while textbooks feel like chloroform.

How to Story-Sell Insurance

• Use Relatable Characters
  “Imagine Sarah, a mum of two, who…” works better than “Policyholders may claim when…”

• Set Up a Conflict
  Every good story has a problem: a medical emergency, an accident, a family loss. Insurance is the resolution.

• Keep It Short & Sticky
  A 60-second story beats a 10-minute policy breakdown every time.

The Bonus? Referrals

People love retelling good stories. Your clients may not remember your brochure, but they’ll remember “the ski trip story” you told.