Selling in a Slow Market: How to Stay Busy When the Phone Isn’t Ringing

[This article was generated by ChatGPT and has been edited by the Surer team for clarity, readability and context.]

Every insurance intermediary knows the feeling: the market slows, client enquiries dry up, and your inbox is suspiciously quiet. The question is—do you panic, or do you pivot? The best agents see slow markets not as a drought, but as a planting season.

1. Work your warm leads.
Go through old client lists and prospects who didn’t close. Send a friendly “Just checking in” email. Timing is everything—what wasn’t urgent six months ago might be a priority now.

2. Deepen existing relationships.
During quiet periods, spend extra time with your current clients. Offer policy reviews, educate them on new coverage options, or help them optimise their premiums. It’s less about selling and more about being valuable.

3. Skill up.
Sign up for webinars, industry certifications, or even a short digital marketing course. When business picks up, you’ll be operating with upgraded skills.

4. Build your visibility.
Post helpful insurance tips on LinkedIn, join industry forums, or collaborate with financial advisors. Slow periods are perfect for strengthening your personal brand.

Mindset shift: Think of slow markets as your “off-season training camp.” You may not be scoring today, but you’re building the stamina, skill, and connections that will pay off later.