7 Habits of Highly Effective Insurance Intermediaries (That You Should Totally Steal)

[This article was generated by ChatGPT and has been edited by the Surer team for clarity, readability and context.]

Being an insurance intermediary isn’t just about selling policies—it’s about building trust, solving problems, and staying ahead in an ever-changing industry. The best in the business don’t succeed by luck; they cultivate habits that keep them on top of their game.

So, what are these secret habits?

Let’s dive into the seven habits of highly effective insurance intermediaries—ones you can adopt today to boost your success! 🚀

1. They Follow Up Like a Pro

📞 Stat attack: 80% of sales require at least five follow-ups, yet 44% of salespeople give up after just one.

💡 Why it matters: If you’re not following up, you’re leaving money on the table. A well-timed email or call can be the nudge a client needs to make a decision. Just don’t be too pushy—no one likes a “reply-me-now” stalker!

Pro tip: Use a CRM tool to set reminders for follow-ups so you never miss a chance to close a deal.

2. They Keep Learning (Even When They Don’t Have To)

📚 Stat attack: Companies that invest in learning and development see 24% higher profit margins than those that don’t.

💡 Why it matters: The insurance industry is always evolving. New regulations, products, and digital tools pop up all the time. The best intermediaries keep learning so they can stay ahead of the competition.

Pro tip: Set aside time each month to read industry reports, take an online course, or attend an insurance workshop.

3. They Make Complicated Things Simple

🤯 Stat attack: 79% of customers abandon a purchase if the process is too complicated.

💡 Why it matters: Clients don’t want a lecture on underwriting principles. They want to know what’s covered, how much they’ll pay, and why they need it. The best intermediaries explain things simply—without the jargon overload.

Pro tip: Use real-life analogies. Instead of saying, “This policy has a high deductible,” say, “Think of this like a pay-first, claim-later situation—like an EZ-Link top-up!”

4. They Build Relationships, Not Just Sales

💡 Stat attack: 91% of customers say they’re more likely to buy from a company that remembers them and provides relevant offers.

💡 Why it matters: People buy from those they trust. Great intermediaries don’t treat clients like transactions—they build lasting relationships.

Pro tip: Send a birthday message, check in after a claim, or simply ask how they’re doing—it goes a long way!

5. They Use Tech to Their Advantage

📊 Stat attack: 80% of insurers are investing in digital transformation, yet many intermediaries still rely on old-school methods.

💡 Why it matters: Technology can automate tedious tasks, speed up processes, and help you close deals faster.

Pro tip: Use platforms like Surer to manage quotes, policies, and client communication seamlessly.

6. They Always Ask for Referrals

🔗 Stat attack: 83% of satisfied customers are willing to refer someone, but only 29% actually do—because no one asks!

💡 Why it matters: Referrals are the lifeblood of the insurance industry. The best intermediaries don’t wait for them to happen; they actively ask.

Pro tip: Make it easy for clients to refer you—offer a small incentive, provide a referral link, or simply say, “Know someone who needs coverage? I’d love to help!”

7. They Stay Positive (Even When Things Get Tough)

💡 Stat attack: Studies show that salespeople with a positive mindset close 37% more deals than those who don’t.

💡 Why it matters: Insurance can be tough—rejections, slow months, difficult clients. But the best intermediaries don’t let setbacks get them down. They stay motivated and keep going.

Pro tip: Celebrate small wins, surround yourself with positive people, and remember—every “no” gets you closer to a “yes”!

Final Thoughts

Great insurance intermediaries don’t just sell—they listen, educate, and build trust. By adopting these seven habits, you’ll not only boost your business but also create lasting client relationships.

So, which habit are you going to start working on today? 🚀