[This article was generated by ChatGPT and has been edited by the Surer team for clarity, readability and context.] The days of waiting for walk-ins or blasting cold calls are fading fast. In today’s digitally connected, trust-based economy, lead generation is less about chasing strangers and more about building smart systems that attract the right people to you. As a general insurance intermediary in Singapore, your funnel should be doing some heavy lifting — here’s how to keep the top full without burning out. 1. Inbound > Outbound (Most of the Time) 2. Build Your Own Mini Campaigns 3. Use Easy Tech Tools 4. Activate Old Leads the Right Way 5. Ask for Referrals Without Sounding Desperate 6. Diversify Your Channels Bottom Line: It is fuss-free. No credit card or payment required.
A strong LinkedIn profile or Facebook page that shares real stories, helpful tips, or client wins is more powerful than a generic sales post. Posting once or twice a week can keep you top-of-mind for friends and referrals. Don’t just sell — serve. According to HubSpot, companies that publish 16+ posts per month get 3.5 times more traffic than those that post four times or less.
Client just filed a successful travel claim? Turn that into a story (with permission) and post it. Launching a promo on home contents insurance? Pair it with a personal anecdote or trending topic (like SG flooding). Position yourself as helpful, not pushy. Create themed months (e.g., “Protect Your Home October”) to frame your offers naturally.
Instead of cold “Hi, just checking in” messages, offer value. Try: “Hey! Noticed some recent BTO owners in your area — I’ve put together a short checklist for home insurance. Want a copy?” This positions you as helpful rather than intrusive.
Happy client? Say: “I’m looking to help more people like you. If you know someone who might benefit, feel free to connect us. No pressure!” Studies show that 83% of satisfied customers are willing to refer others, but only 29% actually do — so a simple ask can go a long way.
Don’t rely on just one method. Try a mix of roadshows, social media, email newsletters, and casual networking. Track which channels give you the best quality leads.
Lead gen doesn’t have to feel like hard selling. Build credibility, use small tools smartly, and stay consistent. A well-maintained top of the funnel ensures you’ll always have new opportunities flowing in.Are you an Insurance intermediary? Sign up for free now!
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