How Insurance Intermediaries Can Boost Their Networking Abilities and Get More Referrals

[This article was generated by ChatGPT and has been edited by the Surer team for clarity, readability and context.]

Networking. It’s a word that can make some people cringe and others light up with excitement. For insurance intermediaries, though, networking isn’t just a buzzword – it’s the lifeblood of your business.

Building strong connections and getting referrals are essential for growth, but how do you do it effectively (and without feeling like you’re in a bad episode of The Office)?

Here are some lighthearted yet practical tips to help you network like a pro and turn those connections into referrals.

1. Be a Connector, Not Just a Collector

Networking isn’t about collecting the most business cards at an event; it’s about building genuine relationships.

According to a study by the Referral Institute, 87% of successful referrals come from networking – but only when trust is established.

Be the person who connects others. Introduce your clients or colleagues to people who might benefit from their services. By helping others first, you’ll naturally create goodwill, making them more likely to return the favour.

Pro Tip: Set a goal to introduce two people in your network to each other every month. It’s a small effort with big payoffs.

2. Join Industry Groups and Attend Events

Joining professional organisations or attending industry meet-ups is a great way to expand your network. A

ccording to HubSpot, 85% of jobs and business opportunities are filled through networking, not cold outreach.

When you attend events, don’t just talk about business. Engage in conversations about shared interests or industry trends. People are more likely to remember you if you make a genuine impression rather than delivering a sales pitch.

Pro Tip: Always follow up after an event. Send a personalised LinkedIn message or email to solidify the connection.

3. Use Social Media Smartly

Social media platforms like LinkedIn and Facebook aren’t just for scrolling through memes (though we all do it). They’re powerful tools for staying top of mind with your network.

Post valuable content that demonstrates your expertise. For instance, share a quick tip about understanding policies or post a success story (with client permission, of course).

A survey by LinkedIn found that 92% of professionals prefer to engage with content that feels educational and helpful.

Pro Tip: Spend 10 minutes a day engaging with your network online. Like, comment, and share posts to stay visible without being overbearing.

4. Ask for Referrals – But Do It Right

Referrals are a two-way street. When you’ve provided outstanding service, don’t be afraid to ask for a referral. A Nielsen study found that people are 4 times more likely to buy when referred by a friend.

However, timing is everything. Ask for referrals when the client is happiest – after a successful claim or policy review. Make it easy for them by providing specific details about the kind of clients you’re looking to help.

Pro Tip: Offer an incentive program. For example, a small thank-you gift or discount for every successful referral.

5. Give More Than You Take

Networking is like a bank account: you have to make deposits before you can withdraw. Offer your time, advice, or resources without expecting immediate returns. The goodwill you generate will eventually come back to you in spades.

As motivational speaker Zig Ziglar famously said, “You can have everything in life you want if you will just help enough other people get what they want.”

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Networking doesn’t have to feel transactional or awkward.

By focusing on genuine connections, leveraging social media, and being strategic about asking for referrals, you can build a network that not only supports your business but also makes work more enjoyable.

So, get out there and start connecting. Your next big referral might just be one conversation away!