What Millennials Really Think About General Insurance in Singapore

[This article was generated by ChatGPT and has been edited by the Surer team for clarity, readability and context.]

Let’s be real — the typical Millennial in Singapore knows insurance is important.
But if you ask them how they feel about it? You’ll likely get a hesitant “It’s… necessary, I guess?”

Here’s what’s really going on inside the Millennial mind when it comes to general insurance — based on real trends and a dash of Singaporean context.

📚 1. They Are Google Professors

87% of Millennials research products online before committing (Deloitte, 2023).
Comparison websites? Forums? Reddit threads? They’ve done it all before you even meet them.

💬 As an intermediary:
Come prepared with clear, honest information. Skip the fluff — they’ll fact-check you in real time.

🔑 Key message:
“Here’s the no-nonsense breakdown — no jargon, no hidden fees.”

💵 2. They’re Value-Conscious, Not Price-Obsessed

Millennials in Singapore aren’t necessarily chasing the cheapest plan — they just want clear value for their hard-earned money.

They’re willing to invest, if you show them:

• What’s covered (and not)

• Why it matters to them personally

• What real scenarios could cost without insurance

💬 Use relatable, real-life examples: “Protect your $5K sofa set, your $3K gaming PC, and your $30K kitchen reno — for less than the cost of your monthly Grab rides.”

🛡️ 3. They Take Risk Seriously

Remember: Millennials lived through SARS, the 2008 Financial Crisis, and COVID-19.
72% say insurance makes them feel financially secure (YouGov, 2023).

💬 Focus your messaging on peace of mind, not just protection against worst-case scenarios.

🔑 Key phrase:
“Insurance isn’t just for emergencies. It’s for living your best life without fear.”

🤔 Why They’re Sometimes Skeptical

• Past bad experiences (hidden clauses, delayed claims)

• Lack of transparency from providers

• Overwhelming options without clear advice

💬 As an intermediary:
Be the trusted translator of the insurance world.

Bottom Line:
Millennials want insurance — they just want to trust who they’re buying it from.
Bring clarity, honesty, and real-life relevance, and you’ll win their loyalty (and maybe their LinkedIn recommendation too).