What Baby Boomers in Singapore Really Think About Insurance

[This article was generated by ChatGPT and has been edited by the Surer team for clarity, readability and context.]

Spoiler alert: they think it’s important.
But also… kind of confusing.
And possibly overpriced.
And maybe they’ve forgotten which policy covers what.

Let’s break down what really goes on in the Baby Boomer brain when it comes to general insurance.

1. 🛡️ “I Have Insurance, But I’m Not Sure What I’m Covered For.”

Baby Boomers in Singapore are statistically more insured than younger generations — but when it comes to understanding what they have?

📊 A LIA study found that 40% of older policyholders couldn’t recall key coverage details.

💡 Your role?
Be the translator. Review their existing policies. Show them what’s missing and what still works.

2. 💰 “Isn’t Insurance Expensive These Days?”

With rising premiums (especially for health coverage), Boomers are often concerned about affordability.

Especially if they’re:

• On fixed retirement income

• Caring for spouses or elderly parents

• Paying for grandkids’ tuition (yes, really)

💡 Tailor your pitch to long-term value.

“Let’s find a plan that protects your lifestyle without squeezing your retirement fund.”

3. 🩺 “Health Is My Main Concern Now.”

Expect Boomers to be most interested in:

• Hospitalisation coverage

• Critical illness protection

• Long-term care riders

And less in flashy add-ons they don’t understand.

💡 Focus the conversation around dignity, independence, and peace of mind — not fear.

4. 🤝 “I Want to Work With Someone I Can Trust.”

Trust is everything with this generation. Boomers want agents who:

• Are transparent

• Patient with questions

• Stay in touch consistently

💡 They’re loyal once convinced — so don’t rush the first appointment. Build the relationship.

Final Word:

If you’re willing to take the time to explain things clearly and act with integrity, Baby Boomers won’t just become clients — they’ll become your biggest advocates.